BUSINESS CARDS DESIGN - Making A Great First And Lasting Impression
Do you want to make a really great first and lasting impression? Could the design of your business card impact on the impression you make?
How many times have you been at a business event or even in a social context and you have been given a business card only to come home and throw it in the trash because the person and or their card did not make enough of an impression on you to want to keep the card.
If you are going to invest time and money producing business cards and you want to make a memorable impression, convey key information and have your cards stay out of the trash then you may want to consider the following:
1. Design and branding
Before seeking the services of a business card design professional or attempting to create your own business cards you must take into account how the business card will fit in with the overall marketing mix and branding of your business. From the paper to the font, color, graphic design or inclusion of photos you need to ask yourself the question, "Does the overall design of this card match the image I want to convey?" There are some individuals who will, in addition to consulting a designer for their business cards consult a Feng Shui specialist with an intention of creating a harmonious business with a healthy bottom line. 2. Size does matter!
It is important that your business card is designed to fit into the card section of a wallet or a business card holder. The size for a business card can vary slightly however 3.5inches x 2inches is the most common. 3. Paper Quality
Choose the best quality paper that your budget can afford and if you want to support the environment and make a social statement then choose recycled or echo friendly paper. If you are unable to afford a really good paper then with some papers a lamination process can enhance the appeal of the paper. 4. Color my world
If you want an attractive business card that can stand out in a crowd then invest in
adding color to the design of your card and image. You can choose color paper; create a color logo, use color fill or even a color photograph. It is important that whatever you choose is a match to the overall branding for your business image. Be aware that too much color could distract from the information so keep it to a maximum of three. 5. A Communication Resource
Your business card is a communication resource and should include in very clear and easy to read font the business name, your name, telephone, cell phone, fax, email and website. Make sure that all the contact details are current and if your details change make sure you change the relevant information on the card. 6. The proofs in the reading!
Before you take the step of having your business cards printed, proof read, proof read and proof read again! Of course you want to check for any possible spelling mistakes and typing errors in addition be extra vigilant when checking the details for domain names, telephone numbers and email addresses. How you decide to proceed with the design production of your business card may be influenced by your budget, proximity to designers and printers or your own capabilities on regard to design and technical savvy by designing your own cards on the computer. Whatever design you choose for your business cards remember once you have them, carry them in a safe place such as a business card holder in your bag/briefcase or in a pocket to keep them clean and easily accessible so you can generate a professional and lasting impression.
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